Marketing Management

Book Reviewed By- Badamji Darshan Raju- MBA I Student

“Marketing Management” by Philip Kotler is an essential guide for students and professional in field of marketing. The book delves deep into the principles of marketing, offering, consumer behavior, market research & strategic planning.

Marketing management also covers the latest trends and tools in the marketing world such as impact of Artificial Intelligence on consumer’s behavior & growing importance of data analytics in crafting marketing strategies.

Its blend of theory, practical examples & insights into emerging trends makes it a must. Read for marketing enthusiasts & professional alike. I would highly recommend this book to anyone aspiring to excel in the field of marketing. The 15th edition stands out because it includes digital marketing topics, which are essential in today’s internet- driven world. Kotler does an excellent job of explaining complex marketing ideas in simple terms, making the book accessible to all readers.

The book is well-organized, covering important topics like brand management, customer segmentation, and marketing strategies. Each chapter is clear with learning objectives that help guide the reader through the material step by step.

“Marketing management” also keeps u with the latest trends in marketing such as the role of artificial intelligence in consumer behavior and how data analytics is becoming more important in marketing decisions. This modern approach helps reader stay updated on the fast- changing world of marketing.

“Marketing Management”by Philip kotler is a great resource for anyone who wants to fully understand marketing concepts. The combination of theory, practical examples and new trends makes it an essential read for anyone serious about marketing